Team: New York City
📖 Course: Information and Interaction Design
"Picking out outfits can be an overwhelming task for teenagers on a daily basis, the trends keep changing and it can be difficult for them to keep up."
*Photo Credits: [Dhruv Patel - Unsplash](<https://unsplash.com/photos/xiSBJmn79hk>)*
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Milestone 1: Project Focus
Timeline: Sep 5, 2021, to Sep 9, 2021
A study suggests that women spend 17 minutes a day debating what outfit to wear. Whereas, men spend up to 13 minutes rifling through their wardrobe. This equates to four days a year for women and three days for men wasted. Also color sets up the mood for an individual one for a particular day. So clothing actually impacts how well a given day will be.
STAKEHOLDERS
Fashion Designers
Retail clothing shops
Consumers
APPROACH
- Before getting into the actual research phase, we decided to set up the team principle and guidelines. Then we are planning to do an extensive background study on the colors trends that people are following around the globe. For that, we are using Pinterest, Instagram, and a limited set of popular clothing websites.
- In the initial user research, we would like to start with the students of RIT to understand how they pick their outfits and the dress color combinations they are familiar with through contextual inquiry. From the interviews, we plan to obtain categorized information on users' shopping and dressing behaviors by drawing out the affinity diagram.
- Through the affinity diagram, we draw similar behaviors and characteristics to create a persona and with that, we decided to refine our problem statement to address the needs, goals, and points for the persona.
- We also plan to brainstorm various ideas and design an interactive prototype to validate our assumptions and self-evaluate the process we took.
TARGET AUDIENCE